In 1985, the first-ever Global Capability Center (GCC) was established in India. This groundbreaking move was scarcely recognized at the time but marked a significant turning point in global business practices. As India liberalized its economy in the early 1990s, major corporations like IBM, Accenture, and Microsoft were drawn by the dual allure of cost…

The breakneck pace of AI development over the last few months has launched a creation age. Individuals and businesses alike can now create anything they can imagine within a matter of minutes using generative AI tools. Platforms such as ChatGPT, Bard, and others can generate editorial-level content on any breadth of topics while tools such…

Social media has evolved to become a spider’s web. With people being caught up in this web, so are most businesses. Brands, today, ensure a consistent presence on Instagram, Twitter, and LinkedIn. And they probably should. However, businesses on social media are chasing what people are chasing. And they certainly shouldn’t – likes, follows, views,…

In the contemporary B2B terrain, technology isn't just an advantage — it's the cornerstone of transformative marketing strategies. The right tech tools don't merely optimize; they metamorphose marketers into digital mavens, heralding efficiency and outstanding outcomes. Consider this: B2B firms embracing marketing automation boast a 53% hike in conversion rates and a 34% sales revenue…